I found a social innovation that at first seemed wonderful, but when I started to compare information from different perspectives and it let me down.
"The concept for Muzungu Sisters was born in 2009, when founders and friends, Dana Alikhani and Tatiana Santo Domingo, were living in New York. Dana, finishing a master’s degree in human rights at Columbia University, wanted to create an online retail portal that would promote fair labour practices by showcasing artisan-crafted goods from around the world.
Tatiana, with a refined eye for style and a keen interest in travel, had been thinking of curating a website that would feature carefully sourced items discovered during her adventures abroad. By merging their ideas and passions, Dana and Tatiana created the revolutionary concept of providing the global online retail market with exclusive products handcrafted by local artisans from diverse cultures. In promoting the products featured on Muzungu Sisters, Dana and Tatiana hope to shine a light on the rare artistry found in various communities, and to stimulate those local economies, all while providing customers with timeless, hand-selected items of impeccable quality and style" (Web Muzungu Sisters)
Here you have a digital newspaper article "The Reason" I think for yourselves ..
Muzungu Sisters , signature of " ethical fashion " in the Salamanca district of Madrid to sell the latest news from the multicultural collection. Moroccan Tunics, Peruvian ponchos, chilabas , Argentine gaucho pants , Sicilian straw baskets , moccasins made of poor hands ... around the world ending in other wealthier , mainly from the European jet -set products . And is that exclusive brand prices are not available to everyone , are high enough to be considered high-end . Muzungu 's excuse : "This is unique handmade items obtained through fair trade ." A term together with the " ethical fashion " dress well ahead of the public but requires an added social responsibility : ensuring that farmers receive a living wage and the production methods are well. Values Santo Domingo and her partner seem to dominate perfectly. So , during your stay in the Spanish capital, boasted of their business as if it were an ONG and tenderize customers with magical stories about communities in poor countries artisan made their "unique" pieces. However, his passion for fair trade contrasts with the little role that grant actually communities that performed: no trace of the name of the cooperative or its website , as it typically perform the importers and distributors of fair trade . Apparently , not listed in the database of FairTrade , although this does not mean they do not care from which they are being cooperative , " It is rare that they do not want to be labeled if they work with producers of the organization. Normally this information is to make known , "says a REASON Marta Guijarro , Communications of the State Coordinator of Fair Trade . Furthermore, " FairTrade " Spain explains that "initiatives like this do not have external verification , not subject to audits, while what is fair trade aims to ensure transparency and traceability ."
Be fair or not your way of sale, the price cut you hippie -chic hiccups, even several distributors of Fair Trade label in our country show their surprise at knowing the numbers . For example : a necklace costs 127 euros , 637, a sweater ; 284 , bag ... "a final price is not advised , but the artisan craftsmanship is no justification for it to be high ," says Pebble, but do not doubt the good intentions of the brand. Yes, according to Dana : " We donate 10% of profits to ONG's we work with and made sure that money deque can live with dignity ." This percentage is also far from that usually offered , 17% , according to the State Coordinator of Fair Trade . It seems that far from being two little sisters of charity, solidarity despite their good actions, young people are eager to take when accounts. The price of the products in a distribution of this business model is between 10 and 70 euros. Is clear : it business is business. "It is a business, not charity ," declared a member of Santo Domingo in Madrid store their ephemeral .
Read more: The business of being ' posh hippie ' - Digital Diari http://www.larazon.es/detalle_hemeroteca/noticias/LA_RAZON_500796/9240
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